Many people have seen their incomes drop during this pandemic. Being a small business owner is tough right now. But as the UK comes up for its fourth week of lockdown it’s time to think about what we can do for our business. If your sales are down and you’re not busy, this is a great time to think about revamping your handmade business brand.
For many handmade business owners, their brand isn’t given much thought. But we should be thinking about our brand. It’s what our customers see whenever they interact with us. Our brand conveys our values to prospective customers and can tell people an awful lot about our business before they even see our products.
How to start a rebrand
If you’re not an experienced graphic designer (and let’s face it – most of us who are redesigning our handmade business brand are not design professionals), then the simplest way to create a new logo and start your rebrand is to find some fonts that you like.
Look for fonts that represent your brand and even you as a person. Is your brand fun? Whimsical? Serious? Modern? Old fashioned? All of these things can be conveyed through your font choice. Just typing your business name out in a couple of different fonts can start to make you think about how you want your brand to look. And don’t forget that there are plenty of places that you can get your fonts free to experiment with.
Make sure you live with your font choices for a few days before you change your website and shop. You might find that after a bit you come back to your designs and they’re not as good as you initially thought. And remember to always ask a trusted friend for their opinion too.
Imagine your packaging
Once you’ve decided on a few different fonts that you feel represent your brand, if you’re savvy with Photoshop you can start to mock up your ideas. This enables you to see how they might work in on your packaging.
Searching Google for design resources will give you lots of options for mockups and templates that you can use to start to envisage how your handmade brand might look.
Some handmade business owners think that their branding is only relevant for their website and online marketing. But the reality is that you need to continue your brand throughout the customer experience with consistently. The moment your customer opens the package that you’ve sent them, they should know exactly which business it is from.
And branding goes beyond just fonts and logos. It goes into the materials you use and the style in which you package. For instance one of the things that is important to my brand is that I’m environmentally conscious and only use natural fabrics in the things I make. I continue those brand values into my packaging, using cardboard boxes and recycled tissue paper for my packaging. I even have a natural feeling business card rather than a card that has a glossy finish.
I hope that these tips have been helpful and that you can find something constructive to do for your business during this COVID-19 lockdown.